Are you looking for ways to increase the number of leads that your website generates?
If so, you are in luck!
If you're like most business owners, you want to find ways to generate more leads from your website visitors. After all, the more leads you generate, the more sales you can make!
In this blog post, we will discuss nine strategies that you can use to get more leads from your website visitors. By implementing these strategies, you will see a significant increase in the number of leads that you generate!
Let's get started!
1. Offer Free Giveaways (Lead Magnets)
Lead Magnets - One lead generation strategy is to offer free giveaways, also known as lead magnets.
People love free stuff, so offering a free lead magnet is an excellent way to get people to sign up for your email list. You can offer a lead magnet in exchange for contact information, such as an ebook, checklist, or white paper.
By offering a free resource, you can entice website visitors to exchange their contact information with you. Once you have their contact information, you can add them to your nurture campaigns and continue building a relationship with them.
Leverage Form Automation - Form and lead capture automation can help you streamline the process of delivering lead magnets and adding new leads to your nurture campaigns. This will save you time and make it easier for you to stay in touch with your prospects.
High Traffic Pages - When choosing where to place your lead magnets, it's important to focus on high-traffic pages. This will ensure that more people see your offer and are likely to sign up for it. You can use Google Analytics to identify which pages are getting the most traffic so you can target those pages specifically.
2. Add an Option for People to Subscribe to Your Blog or Newsletter
If you want to generate more leads from your website traffic, one strategy is to offer an easy way for visitors to subscribe to your blog or newsletter.
By providing a subscription option, you can capture contact information from people who are interested in what you have to say. Once you have a person's email address, you can follow up with marketing messages or additional information about your product or service.
Of course, simply having a subscription form on your website is not enough. You also need to promote it and make it easy to find. You might consider adding a pop-up form that appears when someone first visits your site or placing a subscription button in a prominent location on each page.
3. Use Opt-in Popups or Exit Intent Forms
If you're looking for ways to generate more leads from your website, opt-in popups and exit intent forms are a great place to start.
Opt-in popups are forms that appear when a visitor clicks on a button or based on website engagement activity, and they can be used to capture information like name, email addresses, and other contact information. This information can then be used to follow up with the lead and eventually convert them into a paying customer.
Exit intent forms, on the other hand, are forms that appear when a visitor is about to leave your site. These forms can be used to capture leads, offer discounts, or provide additional information. This gives them one last chance to grab their attention and get their contact information.
Optinmonster is a great service that offers both optin popups and exit intent forms. Both optin popups and exit intent forms are effective tools for generating leads, and they can be used together or separately to maximize results.
4. Use Live Chat on Your Website
Another great way to generate leads from your website is to use live chat.
Live chat allows you to interact with visitors in real-time and answer any questions they might have.
By requiring the visitor to enter their email to chat with you, you can quickly gather contact information that you can use for follow-up. In addition, live chat allows you to build rapport with potential customers and get an understanding of their needs and interests.
By taking the time to chat with them, you can show that you're interested in helping them. This can help build trust between you and your potential customer.
As a result, you can tailor your sales pitch and increase your chances of closing the deal.
If you're not using live chat on your website, you're missing out on a valuable opportunity to generate leads.
5. Make Sure Your Website is Optimized for All Devices
If you want to generate leads from your website, it's important to make sure that it's optimized for all devices.
In today's world, people use a variety of devices to access the internet, and if your site is not optimized for all of them, you're likely to lose out on potential leads.
Make sure that your site is responsive and can be easily viewed on all devices, from desktop computers to mobile phones.
In addition, make sure that your forms are mobile-friendly so that potential leads can easily fill them out on their phone.
By making sure your site is optimized for all devices, you can ensure that you're generating the most leads possible.
6. Have a Strong and Clear Call to Action on Your Website
If you want to generate leads from your website, it's important to have a strong and clear call to action.
Your calls to action should be something that will interest your target customer and encourage them to take action.
For example, if you're selling a product, your call to action might be "Buy Now."
If you're SaaS (Software as a Service) company, your call to action might be "Sign Up Now."
Whatever you choose, make sure that it's clear and concise.
In addition, make sure that your call to action is visible on all pages of your site. You might consider adding a button or link in the header or footer of your site so that it's always visible.
7. Place Lead Capture Forms Prominently on Every Page of Your Website
If you want to generate more leads from your website, you need to make it easy for visitors to sign up. One way to do this is to place lead capture forms prominently on every page of your website. That way, no matter where someone lands on your site, they'll always have the opportunity to sign up for more information.
In addition to making your lead capture forms easy to find, you should also make them short and sweet. The more fields you ask visitors to fill out, the less likely they are to actually complete the form. So, keep it simple and only ask for the essential information.
By placing lead capture forms prominently on every page of your site, you can increase your chances of generating leads.
8. Create Custom Landing Pages for Each of Your Marketing Campaigns
A landing page is a standalone web page that is designed specifically for conversion. This is the hub of your lead generation efforts. It is a custom-designed web page that visitors are directed to from an external source, such as an online ad or email campaign. It typically contains a powerful headline, engaging copy, and a call-to-action (CTA) that encourages the visitor to take action.
By creating targeted landing pages, you can increase the likelihood that your website visitors will take the desired action. In addition to increasing conversions, custom landing pages can also help you to gather important data about your target audience.
By tracking how each visitor interacts with your landing page, you can gain insights into what type of content is most effective at generating leads. As a result, you can fine-tune your marketing strategy and continue to generate more leads from your website visitors.
9. Use Social Media Buttons To Drive Visitors Back to Your Website
Social media buttons are a great way in driving traffic back to your website. By placing social media buttons on your site, you can encourage visitors to share your content with their followers. In turn, this can help to increase the reach of your marketing campaigns and generate more leads for your business.
Social media marketing efforts can also help to generate leads for your business. By utilizing content marketing and using effective hashtags, you can reach a wider audience and encourage them to visit your website.
You should post links to your website on your social media profiles in addition to utilizing social media buttons on your website. This social media traffic will help you increase site traffic and improve conversion rates by encouraging visitors to take action.
By using social media buttons and utilizing social media marketing, you can increase the number of leads you generate from your website visitors.
Conclusion
Generating leads is essential to the success of any business and turning your website into a lead-generating machine isn't complicated. While there is no one-size-fits-all strategy for increasing the number of leads you get from your website, by following these easy guidelines, you may turn your underperforming site into a powerful, dependable source of new leads for your company.
By implementing some or all of the strategies we’ve outlined in this blog post, you can improve your website’s lead generation capabilities and start seeing more conversions.
Sign up for a free trial of Pulse if you want to leverage lead capture automation, email marketing automation (nurture campaigns), and more with your lead generation efforts.