Do you want to learn more about how to use marketing funnel automation to nurture leads and close more sales?
One great way to do this is through marketing funnel automation.
This involves using software to automate the process of moving leads through your marketing funnel. In this blog post, we will provide six examples of how you can use marketing funnel automation to nurture leads and close more sales!
By learning from these examples, you can apply the same techniques to your own business and see similar results.
So what are you waiting for? Keep reading to learn more about bringing marketing automation to your lead nurturing efforts!
Let's get started!
What Is a Marketing Funnel and How Does It Work?
A marketing funnel is a journey that a person goes through as they progress through your different marketing stages until you eventually convert them into a paying customer.
Marketing funnels are used to track and analyze customer behavior from the first point of contact with the brand all the way through to purchase.
By understanding how customers move through the funnel or by knowing which stage of the marketing funnel customers are in, businesses can tailor their marketing offers or messages and develop strategies that are more effective at converting leads into customers.
The Different Stages of the Marketing Funnel
A marketing funnel can be broken down into four distinct stages:
- Awareness
- Interest
- Consideration
- Decision
The marketing funnel begins with awareness, where potential customers are first exposed to your brand.
From there, they move on to interest, which is when they start to learn more about what you have to offer.
The next stage is consideration, where they compare your products or services to those of your competitors.
Finally, they reach the decision stage, where they decide whether or not to make a purchase.
How Can You Use Automation To Nurture Leads Through the Funnel?
Automation can be a powerful tool for nurturing leads through the sales funnel.
An automated marketing funnel can help you nurture leads and close more sales by automating the process of moving leads through your marketing funnel.
By setting up automatic email campaigns, you can keep your leads engaged with your brand and move them closer to becoming customers.
For example, you can use automation to send welcome emails to new leads, share helpful resources with leads who are in the research phase, and send promotional offers to leads who are ready to buy.
By using automation to nurture your leads, you can close more deals and grow your business.
What Are Some of the Benefits of Using Marketing Funnel Automation?
There are many benefits of using marketing funnel automation, including:
Increased Efficiency: Automating your marketing funnel will save you time and money by eliminating the need to manually move leads through your sales process.
Improved Lead Quality: By nurturing your leads with automated email campaigns, you can improve the quality of your leads by ensuring that they are engaged with your brand and have a higher likelihood of converting into customers.
Greater Sales: By automating your marketing funnel, you can close more sales and grow your business. This is a type of unspoken benefit of automated sales funnels that boosts your ROI.
Stay in Touch With Leads: By automating the process of moving leads through your marketing funnel, you can stay in touch with leads more frequently and provide them with the information they need at each stage of the funnel, which will nurture them and increase your chances of making a sale.
Stay Organized: In addition, automation can help you stay organized by keeping track of your leads' interactions with your brand and automatically assigning them to the appropriate sales rep.
Segment Leads: In addition to sending targeted emails, you can also use automation to segment your leads into different groups based on their position in the marketing funnel. This way, you can send more customized and relevant offers to each group, which will further increase your chances of making a sale.
Track Progress: Finally, you can use automation to track the progress of each lead through your marketing funnel. This way, you can identify any bottlenecks in your funnel and make changes to improve your conversion rate.
By using the marketing automation funnel, you can nurture leads more effectively and close more sales.
Examples of How To Use Marketing Funnel Automation To Nurture Leads
What are the examples of how your business could use marketing funnel automation? Here are some of them:
Example #1: Offering a Discount to People Who Abandon Their Shopping Cart on your Website
If you have an e-commerce store, you can use marketing funnel automation to send abandoned cart emails.
Most online shoppers abandon their carts. This means that a significant number of people who add items to their cart do not end up completing the purchase.
There are a number of reasons why this happens, but one of the main ones is that they get distracted and forget about their cart.
With marketing funnel automation, you can send them a reminder email about their abandoned cart and give them an incentive to complete the purchase, such as free shipping or a discount.
This can help increase your conversion rate and close more sales.
Example #2: Sending Automated Emails to People Who Sign Up for Your Mailing List
You can also use marketing funnel automation to send lead nurture emails.
Lead nurture emails are a series of emails that you send to leads who are not yet ready to buy.
In this case, you'll need a marketing automation tool that lets you create automated sales funnels.
The goal is to send a series of messages, typically via email, automatically to contacts in your database. In the case of all-in-one CRMs, like Pulse, many of these will handle both of these tasks in a single system.
Lead nurturing campaigns are often delivered through email and online messaging, but can also include direct mail. These emails are used to build a relationship with the lead and eventually convert them into paying customers.
With marketing funnel automation, you can set up a lead nurture email campaign and have it automatically send emails to leads on your list.
This can save you a lot of time and help you close more sales down the line.
Example #3: Automatically Adding People Who Buy a Product From You to a New Marketing Campaign
Another way you can use marketing funnel automation is to send post-purchase emails.
These are emails that you send to customers after they have made a purchase from your store.
The goal of these emails is to thank the customer for their purchase and upsell them on other products that they might be interested in.
For example, if someone buys a pair of shoes from your store, you can send them a post-purchase email with a coupon for 20% off their next purchase.
This can help increase customer loyalty and repeat purchases.
Example #4: Add and Remove People From Your Facebook Retargeting Campaigns Automatically
You can also use marketing funnel automation to manage your Facebook retargeting campaigns.
Retargeting is a type of online advertising where you show ads to people who have already interacted with your brand.
If you're running a Facebook retargeting campaign, you know that one of the most important things you can do is to keep your audience list updated. Otherwise, you run the risk of targeting people who are no longer interested in your product or service.
By using a marketing funnel automation, you can automatically add people to your campaign who show interest in your products or services. And if someone on your list unsubscribes from your emails or stops engaging with your emails, it will automatically remove them from your campaign.
You want to make sure you're targeting people who are likely to be interested in your product or service. But you also don't want to target people who are not interested in the products or services you provide, or you'll waste money on your ad campaigns. That way, you can be sure that you're always targeting the most receptive audience possible.
So if you're looking for a way to streamline your Facebook retargeting campaigns, be sure to use a CRM with a marketing funnel automation feature.
Pulse is a powerful CRM and marketing automation software that brings consistency and real-time reporting to businesses, which helps companies grow smarter and faster.
Instantly get access to Pulse's powerful tools that help companies grow smarter and faster.
Example #5: Trigger Direct Mail Campaigns Based on the Lead’s Sale Pipeline Stage
As a marketer, it's important to understand what stage of the sales pipeline your leads are in so that you can send them content that is relevant to their needs.
One way to do this is to trigger direct mail campaigns based on the stage of the sale pipeline.
For example, if you're targeting leads who are in the early stages of their buyer's journey, your direct mail campaign might focus on raising awareness of your product or service.
However, if you're targeting leads who are further along in their buyer's journey, your direct mail campaign might focus on persuading them to take action, such as scheduling a demo or requesting a quote.
By aligning your direct mail campaign with your target lead's sales pipeline stage, you'll be more likely to generate quality leads that convert.
Example #6: Automatically Send Handwritten Cards
One example of how automation can be used to nurture leads is through the use of handwritten cards.
This is a great option for businesses that sell high-dollar products or services with longer sales cycles. By sending a handwritten card at key points in the customer journey, businesses can show their leads that they are invested in their success.
Furthermore, handwritten cards add a personal touch that can help to build trust and rapport with leads. Plus, it's a great way to stay top-of-mind with your leads throughout their buyer's journey.
By sending handwritten cards, you're sure to stand out from the competition and re-engage your leads.
These are just a few examples of how you can use marketing funnel automation to nurture leads and close more sales.
If you’re not yet using automation in your marketing funnel, we highly recommend that you start!
Marketing funnel automation can help you nurture your leads in a variety of ways. By using these six examples, you can streamline your marketing efforts and close more sales.
Create email marketing campaigns that get more opens and clicks with Pulse's easy-to-use email builder and marketing automation. You'll also get access to all other great features, such as CRM, text message marketing, and much more.
Try Pulse for free today, and watch your business grow.
Conclusion
Implementing a successful lead nurturing approach may have a significant influence on your inbound marketing campaign's performance, as well as customer loyalty, retention, revenue, and more. Contact us if you're seeking for new methods to nurture your leads and close more sales.
Our team of experts can help you set up marketing funnel automation that does the work for you.
With the power of automation working for you, nurturing leads and closing sales will be easier than ever.
Contact us today to learn more about how we can set up marketing funnel automation for your business - we'd be happy to show you how it works!
