How You Can Use Franchise Lead Management Software to 10X Your Franchise Sales

The franchise sales process is crucial for any franchiser. For the franchisor, it's vital to have a strong franchise lead management strategy to ensure that they are attracting enough prospective buyers for their franchise opportunity. If you're looking for help with your own franchise sales process, then this blog post is just what you need! We will discuss how you can use franchise lead management software to improve your sales processes and 10X your franchise sales.
What is Franchise Lead Management Software?

What is Franchise Lead Management Software?

Franchise lead management software is a tool that helps you to automate your franchise sales process. It will help you collect more leads, better qualify them, and prioritize the most promising ones for prompt action.

Franchise software can also track important data such as contact information of interested parties; it can then send out automatic emails or text messages to follow up on these prospects without any manual work from your side. With this type of technology, franchisors can stay organized, ensure that every lead is followed up promptly, and save valuable time!

Why You Should Consider a Franchise CRM Software as Part of Your Lead Management Strategy

Franchise CRM Software is an essential part of your lead management strategy because it houses all your data on sales activities, email and text message communication, etc. The most important thing is that it lets you set up marketing automation, and having the data from your CRM will play a vital part in this automation. In addition, having a CRM and franchise lead management software as part of one system provides you with enough data to determine whether or not to move forward with specific leads. This way, you won’t waste time on unqualified leads, and the qualified ones will never fall through the cracks!

With franchise CRM and lead management software, you’ll have real-time reporting on all of your sales and marketing strategies. This allows you to achieve maximum results across all of your franchise sales and marketing strategies.

Find Out How Pulse Can Power Your Franchise!

Learn how Pulse for Franchises can help your franchise business grow and simplify your franchising processes.

Have Multiple Sales Pipelines for Headquarters and Your Franchisees

You should not only have a sales funnel and pipeline for selling new franchises, but you should also have a sales pipeline that supports your franchisees in their sales efforts. Most CRM systems will not have franchise management features as part of their software, and this is an essential part of the sales pipeline, so make sure you evaluate the system you choose closely.

Having multiple different sales pipelines can be set up independently of each other. You can have separate automation and workflows for each. The best thing is once you have a sales pipeline built for your franchisees, you can share this to their system with a click of a button. Depending on the size of your franchise system, this can save hundreds of hours of work.

Sales Pipeline for Headquarters

Your sales pipeline for headquarters will be focused on selling more franchises, and you should also consider using franchise management software in this process. Having franchise management software integrated into your process lets you have workflows for the entire process: Franchise Lead Management -> Franchise Sales Pipeline -> Franchisee Onboarding -> Franchisee Training -> Franchisee Support.

This allows you to move your franchise leads through the entire sales cycle and then pass them on to the next step once you close the sale without requiring a different system for this part of the business.

A complete system like this will make your processes extremely efficient and allow you to have reporting on all of the critical areas of your franchise system.

Sales Pipeline for Your Franchisees

Building sales pipelines is a tedious task, and most of your franchisees probably won't have a clear understanding of how to do this. That's why having software like Pulse will make this process super simple. You can easily share one sales pipeline with all of your franchisees with a click of a button.

Each franchisee will have their CRM and lead management software to run their business, but they don't have to worry about setting it up. Everything will be instantly available so that they are set up for success from day one. In addition, all data can be synced up to headquarters so that you can have reporting on each franchise location and reports by region.

Having processes like this will also allow you to sell more franchises because you can present these processes to your potential franchisees during your sales process and show how you will provide support to them.
Benefits of Using Franchise Management Software

The Benefits of Using Franchise Management Software

Franchise management software fully integrated with your CRM and lead management software will help automate much more than just your franchise sales process. Here are some of the benefits of using this type of technology:
  1. Access Anywhere - because this software is cloud-based, you can access the software from your office, home, vacation, or on the road. So you’ll have a pulse on all aspects of your franchise system wherever you are!
  2. Enhanced Marketing - you can use it to improve your overall marketing strategy with real-time reporting, marketing automation, email, and text message marketing features.
  3. Time Saving Processes - utilizing a CRM with franchise management and lead management capabilities make time-saving processes possible for both the franchisor and the franchisee! No matter how big or small your franchise organization might be, there is no better solution.
  4. Simplifies Franchise Operations - it also makes it possible for you to streamline franchise operations by automating repetitive tasks. This way, all of your employees will have more time to focus on the most critical aspects of business!
  5. Franchisee Training - you can give your franchisees the support they need with online operations manuals, training guides, and much more. You can even add gamification to your training, making it interactive and fun for your franchisees.
  6. Simplifies Reporting - franchise lead management software can also help you to streamline reporting. For example, you'll be able to track various statistics and metrics of the system, allowing for more accurate analysis to uncover any hidden trends!

Find Out How Pulse Can Power Your Franchise!

Learn how Pulse for Franchises can help your franchise business grow and simplify your franchising processes.

Choosing an Appropriate System that Matches Your Needs

You must choose an appropriate system for your franchise lead management needs. Unfortunately, there are many options out there, so it might be challenging to know what type of software will work best with the size and goals of your business!

Price, features, ease-of-use, compatibility; these are all aspects that need to be taken into consideration before making any final decisions on which franchise CRM and lead management solution you should go with over another one.

Here at Pulse Technology, we work with franchise systems like yours to provide them with the most effective franchise solutions! It's our goal to make sure that your business is as successful as possible, and automation will help you achieve those goals faster than ever before.

What are the Best Features of Franchise Lead Management Software?

Most franchise lead management software can be configured to meet your unique needs because there are so many different features that you can choose from. Some of these might include:
  • Customer Relationship Management (CRM) - keep your leads in one place to make it easy for you and the sales team to track metrics and move each lead through your pipeline efficiently.
  • Email Builder - Create awesome emails with a simple editor that makes it easy to build customized emails to send to prospects and leads. You can also build branded email templates and share them with your franchisees.
  • Lead Tracking & Management - keep track of your leads and prospects with features that allow for lead tracking, management & follow-up.
  • Real-Time Reporting - provide your employees with the most up-to-date information in real-time. This will allow them to make better decisions on when to reach out and engage with prospects looking into franchise your opportunity!
  • Marketing Automation - automate your marketing efforts to save time, money, and resources. You'll be able to better engage your prospects with highly personalized messaging.
  • Workflow Automation - You'll be able to automate many aspects of your business and franchise lead management, giving you more time to focus on the most critical elements of your business!
  • Tags - franchise lead management software can facilitate the use of tags which will allow you to segment leads into different categories. For example, categories A, B, and C; this feature will help you organize your leads and make it easier for employees who need access to specific information about a particular group!
  • Permission Control - manage which employees have access to which leads and prospects. You can even have permission control on your franchisee accounts.
Implementing Franchise Lead Management Software

Essential Tips for Successfully Implementing Franchise Lead Management Software

Here at Pulse Technology, we believe that franchise CRM software is one of those tools you can't afford to be without if you want your business to succeed!

Like with anything else, a few things must be met for this technology and the other aspects of your company's sales process to work effectively. Here are some tips:
  1. Keep data on all of your leads - make sure you have a list of all the contacts that might be interested in buying your franchise, and all of the necessary data points on them
  2. Use campaigns - set up marketing automation campaigns with personalized communication to stay front and center with all of your franchise leads. This will increase your conversion rates and build better brand awareness.
  3. Automate processes - automate tasks such as providing access to your FDD to review, scheduling appointments, or any other process that can be automated. It's one less thing your business needs to worry about, which means you're saving time and resources for yourself and the future success of your business!
  4. Use tags - use tags to segment different groups of franchise prospects and leads. If you're not sure how to go about doing this, Pulse Technology can help! In addition, we offer professional services for franchise systems, which will ensure that your business can successfully implement lead management software to improve the effectiveness of your franchise sales process!
Following these tips is crucial if you want this technology to work efficiently on your side. Don't forget, automation is something every aspect of your company should be focused on. The more you can automate, the more time your employees have for other tasks that will help grow your franchise business!


If you're looking for a way to improve your franchise lead management process, you need a complete system to support all aspects of your business to achieve maximum results. We hope these insights have been helpful! Be sure to contact our team if you need help implementing any of these strategies.