Tags are unique identifiers that you can attach to customer data in your
CRM system. They allow you to group people based on their needs and interests so that when it's time for marketing, they get the right message at the right time - something all marketers want!
Tags allow your business to send more targeted and relevant messages and offers to specific groups of customers instead of sending a blanket message/offer out to all of your contacts (which some may not find helpful). This increases customer relationships because they feel like their needs are being met!
Using tags allows you even more customization when creating lists with which you'll deliver content - making them even more effective than before!
You can also use tags for much more than just sales and marketing tools. For example, they can trigger different automation workflows, group contacts for customer onboarding stages, or you can use tags for reporting purposes.