Types of Services/Products a Person Is Interested In - By tagging leads and customers based on the services or products they're interested in, you can send them more targeted information about your offerings. This can be especially helpful when promoting new products or services. By tagging leads and customers based on their interests, you can increase the conversion rates of your marketing campaigns and sales efforts.
Demographics - If you have a physical store or offer services in specific geographic areas, you can use tags to target leads and customers in those areas. This ensures that your marketing messages are relevant to their location and can help boost overall response rates.
Tip: You can use merge fields to personalize email and text messages based on their location. This allows you to have a scalable marketing approach using the same template but using a merge field to customize the message based on their location.
Lead Source - You can use tags in your CRM software to track how a lead was generated. This information can be used to improve your marketing efforts by determining which channels are most effective at generating leads.
Company Size - Segmenting your list by company size can be helpful when tailoring your marketing messages. For example, you may want to send different messages to small businesses than you would to large corporations rather than treating all customers and prospects the same.
This is because a small business owner that has 1-10 employees may be interested in products that are designed for small businesses, while a company with 500 employees may be interested in enterprise-level solutions.
By understanding the company size, you can more effectively target your marketing efforts.
Campaign Identifier Tags - Campaign identifier tags help you to keep track of which contacts are in which campaign, and also which campaigns they have completed. This is important not only for understanding campaign performance but also for ensuring that your contacts receive the most relevant communications.
Here are some examples of how you might use tags for campaign segmentation:
- Currently in a Campaign - Use tags to identify which campaign a subscriber is currently in. This can be helpful if you have multiple campaigns running at the same time and want to make sure subscribers don't get added to multiple campaigns at the same time. Think of these tags as exclusion tags.
- Completed a Campaign - Use tags to identify which subscriber has completed a particular campaign. These tag records can be helpful for tracking purposes or if you want to send a follow-up email after someone has finished a campaign.