The 7 Best Ways to Nurture Leads: Proven Lead-Nurturing Strategies
That's why it's essential to have sales and marketing strategies and know how best to nurture these potential customers to become loyal and turn into paying customers! In this blog post, we're going to go over seven proven lead-nurture strategies that will help increase your conversion rates and generate more revenue for your business!
What is a lead nurturing strategy?
It's an ongoing process in which your business regularly sends personalized messages to leads, moving them down your sales funnel by delivering educational content that compels them to take action.
1. Identify a Lead's Needs and Interests
It's best to have a discovery process of some sort that allows you to identify your leads' pain points and areas they need help with.
Suppose a lead is visiting your website for the first time. In this case, they're probably not sure how your product or service will benefit them. To build trust with your lead, you can send free resources that help educate them and provide value, which will allow them to build trust with your brand vs. a competitor of yours.
This is also why it's essential to have a CRM and effective lead marketing messages in place. That way, you can track your leads' behavior and optimize future messages based on their actions!
2. Keep Their Contact Information Current
You can use a lead nurturing and CRM tool like Pulse to keep this information updated. Keep in mind: The most common method of communication is email, so make sure it's available for them at all times. One way to do this is by using your email marketing platform to track engagement, and if it drops off, have a practice in place to update this information.
3. Setup Email Marketing and Text Message Marketing Automation (Drip Campaigns)
A drip campaign is an automated series of emails that provide your leads with information and resources right at their fingertips. This educates them on how to achieve the results they want to develop a better relationship with you!
You may also be interested in setting up text message marketing automation, which allows you to communicate via SMS. If people are busy, this might be more convenient for them since they don't check their inboxes as often.
In any case, both services use lead nurturing campaigns by sending personalized messages at specific times based on what a lead does (or doesn't do). That way, you aren't wasting time going back-and-forth with your leads and can focus on generating revenue!
4. Leverage Marketing Automation to Send Personal Handwritten Notes
You can leverage companies like Handywrytten to send out personalized cards that use real ink pens to write the cards so the lead would think you spent the time to write and mail them a note.
Using this technology with marketing automation can be a unique strategy that your competition is not using. In addition, you can personalize the note with the person's first name and any other info you want to include.
When you use Pulse, we'll help you get everything set up for you!
5. Make Sure Your Sales Pipeline is Easy to Manage
There are a couple of ways you can keep your sales pipeline organized and use lead nurturing best practices:
- Tag them in your CRM so they're easier to find.
- Create custom lists that only include the leads who need extra attention. This will help separate those from other potential customers, as well!
You can also use Pulse’s project boards to set up customized sales pipelines. This will give you a helicopter overview of each lead’s stage and which ones require action.
Here's a quick video showing how you can use Pulse’s project boards to manage your leads:
6. Create an Email Newsletter to Share Updates and Events With Your Contacts
This is an excellent way for you to keep in touch with leads and also build brand awareness!
In addition, you can use your newsletter as a way to advertise sales and events or tell everyone about an upcoming seminar you'll be hosting. This allows you to do lead nurturing with different personalized touchpoints.
7. Provide Ongoing Customer Service via Phone Calls or Emails
You must remain patient and answer any questions they might have when it comes to the product, services, etc., so they're able to take full advantage of what you offer them.
A vital part of this process is to have a sales pipeline that is easy to manage, as explained in step 5. Otherwise, you'll be wasting too much time trying to look up notes, etc., on your lead.
This way, not only are all leads being nurtured well, but potential customers will also feel taken care of through every step in their journey with your company which increases loyalty!
If you need help getting started or want to talk about how we can set this process up for you, feel free to contact us at any time.
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