A great CRM system will give you instant insight into your real estate business, including how many leads you are getting, what stage they are at in the pipeline, and how much revenue each lead is projected to generate.
This information can help you make better business decisions, as well as improve the efficiency of your time/resource allocation.
In addition, a CRM will help you find out which of your lead generation efforts are most effective at closing deals. This can be invaluable for building a custom lead generation strategy that meets the unique needs of your business.