When someone requests more info or downloads a lead magnet from you, this doesn't mean that they are interested in everything that you offer. It's essential to understand what content resonates with your audience and which type of content they're not interested in receiving.
With marketing automation
, you can automatically segment subscribers into different lists based on the types of content they are engaging in. This will definitely improve your open rate and the overall success of your email campaigns.
Segmenting your audience into different lists based on their interests will maximize your return on investment. If you're sending out the same type of email to all your subscribers, then a lot of them won't open it.
If someone is opening emails you send about cars but not engaging with the ones about home security; then they're interested in one topic and not another.
This shows that if you send out a newsletter to all of your subscribers regardless of their interest or engagement level, it's impossible for them all to be happy with the email content.
So how do we know which type of content is suitable for our audience? The best way is to utilize marketing automation to do this for you.