Why You Need to Track Email Engagement for a Quality Email List

Email marketing is a powerful tool for connecting with customers and prospects, but it's essential to make sure your email list is quality. It's not just about the size of your email list; you need to also focus on engagement.

You want to reach out and connect authentically with as many people as possible. But how do you know who wants or needs what you're selling? That's where tracking engagement comes into play!

There are several different services that will help track engagement so that when someone opens, clicks, or even responds to your email. They can be tracked so that you know who's interested and who's not.

This blog post will teach you why it's crucial to track email engagement with email analytics and cleanse your list when it’s time.
Email Messages

Why You Need to Track Email Engagement

Tracking your email engagement is one of the essential aspects of email marketing. If you're not tracking your emails, then you are risking getting penalized for spam--which can result in a loss of customers and revenue.

Email services such as Gmail, Outlook, and Yahoo have been coming down hard on email marketers who are not following the standards. To avoid getting flagged, make sure you follow their guidelines for sending emails to a list of subscribers who have opted into your marketing messages and engage with them.

If there are no opens or clicks on any emails from someone within three months, then it may be time to start cleaning up your email list so as not to risk incurring penalties. If you're sending lots of emails, I would suggest cleaning up your email list more frequently.

This will help improve your deliverability and your email engagement.

While there are many aspects of running an effective email campaign, this is one you don't want to overlook.

How to Track Email Engagement

To track email engagement, you'll need to record your open rates and click-through rates. You can do this with email marketing platforms that will make this process easy for you.

It would be best if you aimed for an open rate between 20% and 40% and a click-through rate of around 2.5%. This will help assure that the people who are receiving your emails actually want them!

Here at Pulse, we have an email engagement tracker that can automate this entire process for you. You can automatically send subscribers to a re-engagement campaign if they aren't engaging and then remove them from your list if they don't engage at all.

What are the benefits of tracking email engagement?

Here are some of the advantages to tracking your email engagement:

  • The first benefit is you will see which email campaign has the best engagement and optimize your future campaigns.
  • You can also see if there are any subscribers on your list who have been inactive for a while so that you know whether or not they still want to receive emails from you.
  • You'll be able to increase your email deliverability rates by cleansing out your subscribers that aren't engaging.
  • You will be able to see who your most interested leads are by how they are engaging with your emails.
  • It will reduce your bounce rate.

These are just a few benefits that tracking your email engagement will have and how it will improve your email marketing campaigns.

Don't Be Scared of Having an Unsubscribe Link

It's a must to have a way for your audience to unsubscribe from your email list. However, a lot of people are scared to have an unsubscribe link because they might lose subscribers.

Don't be scared! If they don't want to be on your list, they most likely will not buy from you. You want to create a list of people who are interested in your product and services.
Email List Quality Control

The Importance of Having a Quality Email List

When you have a quality email list, you will have higher open rates and lower unsubscribe rates. Your recipients are more likely to trust your messages, and they'll be less likely to report your emails as spam. This is because of the relationship that has been established between them.

You'll most likely see an increase in sales if you have a quality email list because of the increased trust they'll feel from your marketing messages.
You need to constantly improve and maintain the quality of your email list to keep up with ever-changing algorithms and ensure your email marketing campaigns are a success.

The Importance of Understanding What Content Resonates with Your Audience

When someone requests more info or downloads a lead magnet from you, this doesn't mean that they are interested in everything that you offer. It's essential to understand what content resonates with your audience and which type of content they're not interested in receiving.

With marketing automation, you can automatically segment subscribers into different lists based on the types of content they are engaging in. This will definitely improve your open rate and the overall success of your email campaigns.

Segmenting your audience into different lists based on their interests will maximize your return on investment. If you're sending out the same type of email to all your subscribers, then a lot of them won't open it.

If someone is opening emails you send about cars but not engaging with the ones about home security; then they're interested in one topic and not another.

This shows that if you send out a newsletter to all of your subscribers regardless of their interest or engagement level, it's impossible for them all to be happy with the email content.

So how do we know which type of content is suitable for our audience? The best way is to utilize marketing automation to do this for you.

Conclusion

By now, I hope you realize why it's so important to track your email engagement. When you've poured blood, sweat, and tears into building your email list, you don't want all of that work to go down the drain by not having well-optimized email campaigns.

Our team of experts at Pulse can help you set up your marketing automation to track your email engagement and ensure your email marketing campaigns succeed. Contact us today to get started.