Top 7 Marketing Automation Trends in 2023 You Need to Know Right Now

The marketing automation landscape is constantly changing. As technology advances, new trends and features emerge in the marketing automation space. If you want to stay ahead of the curve, it's important to be aware of these trends and understand how they can help your business grow.

In this blog post, we will discuss seven of the top marketing automation trends that will dominate 2023. Keep reading to learn more!
What Is Marketing Automation?

What Is Marketing Automation?

Marketing automation is a marketing approach that allows businesses to automate and scale their marketing efforts. This approach specifically includes a variety of tools and technologies that help businesses automate repetitive tasks, such as email marketing, lead generation, and more.

There are many benefits that come with using marketing automation, including:
  • Increased efficiency and productivity
  • Improved customer engagement and retention
  • Greater ROI
  • The ability to scale your marketing efforts
Marketing automation platforms provide businesses with the ability to automate and measure their marketing efforts in one place. This centralized approach makes it easier to track results and ROI, as well as manage your marketing budget.

Top Marketing Automation Trends 2023

Now that you understand what marketing automation is and the benefits it can provide, let's take a look at seven of the top marketing automation trends for 2023.

1. Hyper-Personalization

Personalization is more than writing a recipient's name in an email subject line. You need to implement hyper-personalization strategies to stand out in the inbox and deliver relevant content to your audience.

Rather than using, company names or locations, hyper-personalization uses data points, such as purchase history, demographics, and interests to create a personalized experience for each recipient.

You may be wondering how exactly this process is executed.

Here at Pulse, you can set up hyper-personalized email campaigns through user segmentation. You can set email triggers based on certain actions your users take, such as when they abandon their cart or when they sign up for a free trial.

This way, you can send them emails that are relevant to their specific situation and increase your chances of conversion.

You can also use data from previous interactions to create custom content for each user. For example, if a recipient has visited your pricing page but hasn't signed up for a paid plan, you can send them an email with a special offer or discount.

By using hyper-personalization, your sales and marketing teams can work together to create a personalized experience for each lead that will improve conversion rates and customer engagement.

2. Funnel-Optimized Content

In today’s complex marketing landscape, it's more important than ever to create funnel-optimized content. This type of content is designed specifically for the stages of your marketing funnel, and it helps you convert leads into customers.

This is the reason marketing automation is so important. With marketing automation tools, you can create different types of content for each stage of your funnel and send it to the right people at the right time.

For example, if a lead is at the top of your funnel, you might send them an email with a free trial offer or a discount on your services. If they're further down the funnel, you might send them a case study or white paper that showcases your work.

By creating funnel-optimized content, you can move leads through your marketing funnel and convert them into customers.

Start Growing Your Business with Pulse Today

Pulse is a powerful CRM and marketing automation software that brings consistency and real-time reporting to businesses, which helps companies grow smarter and faster.

Instantly get access to Pulse's powerful tools that help companies grow smarter and faster.

Find Out How Pulse Can Power Your Business!

Get started with Pulse for just $49 a month and enjoy our 14-day money-back guarantee!

3. Conversational Marketing and Chatbots

Chatbots are computer programs designed to carry out textual conversations with humans. They are becoming increasingly popular due to their ability to automate simple tasks and improve customer engagement.

In 2023, chatbots will play a major role in conversational marketing. This is the type of marketing where interactions between businesses and customers take place over text or voice chat.

Chatbots can be used for a variety of purposes, including:
  • Providing customer support
  • Selling products and services
  • Collecting data
  • And much more!
You can use a marketing automation platform that integrates with chatbots to automate your conversational marketing efforts. This way, you can focus on other areas of your business while still providing an excellent customer experience.

4. Value-Driven Retargeting and Retention

2023 is a cookie-less world. This means that cookies, which are used to track website visits and target ads, will no longer be as effective. As a result, businesses will need to find new ways to retarget and retain customers.

When it comes to enhancing campaign success, value-driven retargeting and retention will be key. This type of retargeting focuses on creating valuable content that is relevant to your target audience.

Retargeting also involves building relationships with customers and developing a deeper understanding of their needs and wants. Retargeting the previous customers is a lucrative way to bring them back into your marketing funnel.

You can use marketing automation to trigger different types of value-driven retargeting and retention campaigns. For example, you can create a loyalty program that rewards customers for their continued business.

By using value-driven retargeting and retention, you can keep your customers engaged and coming back for more!
Artificial Intelligence and Machine Learning

5. Artificial Intelligence and Machine Learning

Artificial intelligence is no longer a far-fetched idea. In 2023, it will be a key component of many marketing campaigns. You should invest in AI and machine learning now so that you can stay ahead of the competition.

Tools like Jasper (formerly Jarvis) can be used to create high-quality copy for your emails, blogs, and use marketing automation to improve customer engagement.

Jasper is an AI tool that uses machine learning to create copy that is optimized for conversion. It can create unique subject lines, email outline ideas, and even a whole email sequence for you. All you need to do is provide Jasper with a general idea of what you want to say and it will do the rest!

Using Jasper, you can create better content; you can use this content in your various marketing automation campaigns to more likely convert leads into customers.

That said, new AI tools help make the marketing process easier and more efficient. As a result, they can save you time and money while still delivering great results.

6. Leveraging Other External Marketing Channel

In the past, marketing automation has been used primarily for email marketing. However, in 2023, businesses will need to start leveraging other external marketing channels to remain competitive.

Here are a few external marketing channels that you should consider using:
  • Handwrytten - Handwrytten allows you to send handwritten letters to your customers. This is a great way to show that you care about them and their experience with your brand.
  • - is a cloud-based direct mail delivery platform that allows you to send postcards and letters to your customers. This is a great way to increase customer engagement and loyalty.
  • Zapier - Zapier allows you to connect your marketing automation software with other software platforms. This is a great way to automate tasks and workflows.
By leveraging these external marketing channels, you will be able to reach a wider audience and improve your customer relationships.
Increased Use of A/B Testing

7. Increased Use of A/B Testing

A/B testing is the process of comparing two different versions of a web page or marketing campaign to see which performs better. This process is used to determine the best way to achieve specific goals, such as increasing conversion rates.

In 2023, A/B testing will be more important than ever. As technology advances and customer behavior changes, it becomes increasingly difficult to know what works and what doesn't. A/B testing allows you to test different versions of your marketing campaigns so that you can find the one that performs the best.

By using a marketing automation tool that includes A/B testing, you can make data-driven decisions about your marketing campaigns. This will help you achieve better results and increase ROI.

Start Growing Your Business with Pulse Today

Pulse is a powerful CRM and marketing automation software that brings consistency and real-time reporting to businesses, which helps companies grow smarter and faster.

Instantly get access to Pulse's powerful tools that help companies grow smarter and faster.

Find Out How Pulse Can Power Your Business!

Get started with Pulse for just $49 a month and enjoy our 14-day money-back guarantee!


The marketing automation market is growing exponentially as each day passes. A successful marketing campaign requires a lot of planning and execution. However, by keeping these seven marketing automation trends in mind, you can stay ahead of the competition and make your campaigns more successful.

Our experts here at Pulse Technology are here to help guide you through the ever-changing landscape of marketing automation. Request a demo today to see how our marketing automation software can help you achieve your marketing goals.