While both email marketing and email automation revolve around emails to communicate with your audience, there is a difference between these two terms. Email marketing typically refers to creating content for an automated sequence that will be sent out at different times as part of a predefined process - this can include arrangements such as welcome series, re-engagement campaigns, etc. So, in addition to using targeted messages based on specific activities or behavior within CRM, you'll have complete control over what they receive from you throughout their journey with your brand!
Email automation goes even further by allowing marketers to set up personal triggers. Hence, specific actions lead to a response being automatically triggered where new emails depend on who signed up for them, what they did/didn't do during their last visit, etc. But again, there are no limitations on how often these automated emails can be sent or to whom - all you need is CRM data and marketing automation to get started!
This distinction between the two terms may seem subtle, but it's imperative when you're trying to figure out which email marketing strategy will work best for your brand and customers. If you have any questions about how Pulse can help with both of these approaches (and more!), feel free to contact our team
at any time. We look forward to hearing from you soon!