Now that you have a list of websites you want to contact, it's time to find the contact details for each.
There are several ways to do this, and it will vary based on the strategy that you are using.
For link building outreach to websites that are listing the top blogs in your niche or resource pages, you'll have to reach out directly via email or a direct message via their social media channel.
Usually, these pages will have the post's author on the page, and that's the person you typically want to reach out to first. If you can't get in touch with them, you can find another person with the company who could be responsible for this.
Sometimes, they will have their social media channel or email address on their blogger profile. If not, you should use a tool like Hunter.io to find the format the company uses for their emails, and then you can figure out the email for this contact. For example, if they use This email address is being protected from spambots. You need JavaScript enabled to view it., this is probably the format they use for all of their emails.
You don't want to start doing outreach as soon as you find the contact details because you will lose track of who you contacted, etc. So you'll want to add these contact details to your excel sheet.
I would suggest adding separate columns on the excel sheet for each data field. For example:
- Website
- First Name
- Last Name
- Email
- LinkedIn URL
- Twitter URL
- Facebook URL
- Opportunity Type (Guest Post, Resource Page, Etc)
- Notes
For link building outreach to websites for guest posts, you'll most likely submit these requests directly to a form on their website. However, sometimes they will have an email listed that you should submit your inquiries to.
Either way, you should add these details to your excel sheet in separate columns. If it's a form you should submit, you can just use the exact URL to that page for the website on your excel sheet.