Segmenting your email list is one of the most effective ways to create a targeted email marketing strategy, and the easiest way to do this is with email marketing automation. By segmenting your list, you can target specific customers with relevant content that is more likely to convert.
There are several ways to segment your list. Common methods include segmenting by services or products they are interested in, gender, demographics, past purchase history, and even email click-through rates.
Once your list segments are in place, you can start creating campaigns to target different stages of the customer journey with personalized emails.
You can use a marketing automation software
integrated with your CRM
to gather more information to segment your audience further. For example, using forms in your CRM can help you gather additional information on your audience and segment them more accurately and reliably.
By taking the time to segment your list, you can:
- Ensure that each customer and prospect receives the most relevant and targeted information possible.
- Avoid sending irrelevant emails to your email subscribers who are not interested in your product or services.
- You'll create email marketing strategies that are more likely to result in success.