If you want to reignite your open rate, consider segmenting your email list.
Segmenting allows you to send more targeted emails with relevant content, which can help increase open rates and click-throughs from recipients who are most interested in what you have to offer.
You should also make the most of all the data that's available about your contacts - use it to find out what interests them and target them with content that appeals to those interests.CRM software
is essential to keeping track of data on your email subscribers and automating many of the tasks related to this process.
With Pulse, you have everything in one platform to take advantage of our robust CRM, marketing automation, and email marketing capabilities.