Not segmenting your email list is one of the most common mistakes business owners and marketers make when running email marketing campaigns.
This means dividing your subscribers into groups based on certain criteria, such as their location, age, interests, or purchase history.
Not only does this make it easier to send more targeted and relevant emails, but it can also lead to higher open and click-through rates.
To avoid this mistake: Make sure to segment your email list so that you can send more targeted and relevant emails. You can
automate this process by using a tool such as Pulse.
Once you've segmented your list, you can start creating more targeted and relevant email campaigns based on their interests and needs. Again, this will help you to improve your results.