10 Best Email Marketing Ideas for Small Business Owners

Email marketing is one of the most effective forms of communication for any business, and email campaigns are an excellent way to generate revenue. But if you're a small business owner with limited resources, it can be hard to know where to start. That's why we've compiled ten email marketing efforts that work well for small businesses!
Email Marketing Strategy

1. Develop a Consistent Email Marketing Strategy

One of the biggest email marketing mistakes businesses make is not having a consistent email strategy. It's essential to set goals before sending out any emails. Write out an email marketing plan that will help you achieve those goals.

You may be establishing your marketing campaign in hopes of improving all aspects of your company. Here are some ways that a well-planned out email marketing strategy can benefit your small business:
  • Increases awareness about your business
  • Generates leads
  • Increases website traffic
  • Converts more customers
  • Educates your audience about your products or services
  • Serves as an avenue for promotional sales/events
Once you have what you want to achieve planned out, it becomes much easier to create a successful email marketing plan that will help your small business grow.

Every good email marketing strategy should have a way to monitor your email marketing KPIs. This is an essential part of constantly improving your email marketing campaigns.

2. Offer Exclusive Deals to Your Subscribers

One of the best ways to keep your subscribers engaged is by offering them exclusive deals. This could be a discount on their next purchase, a free product or service, or even early access to sales or new products.

You can also entice subscribers to engage with your email messages by including a coupon code that's valid only for email recipients. Just be sure to test different types of deals to see what works best for your business.
Monthly Newsletter

3. Send Out a Monthly Newsletter to Your Customers

Newsletters are a great way to keep your customers informed about what's going on with your business. You can include information about new products, upcoming sales or events, and even blog posts or articles that you think your customers would find interesting.

It's important to design your newsletters in a way that will make them easy to read. Try using a layout that's easy on the eyes and includes images and headlines to help break up the text.

You can also use an email marketing platform to automate the process of sending out newsletters, which will save you time, as well as ensure that your customers receive them on schedule.

4. Follow up With Emails After Every Transaction

One of the best ways to increase customer loyalty is by conducting follow-ups after every transaction. This could be as simple as sending a “Thank You” email out after every purchase, or providing them with instructions on how to use your product.

You can also include a survey in your follow-up email that asks customers for feedback about their experience with your business. Surveys can help improve your email marketing campaigns by giving you access to customer feedback data, allowing you to fine tune your business strategies to their liking.

One way to automate this process is to use an email marketing service that will automatically send out a follow-up email after every purchase.

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5. Offer Free Content for Your Email Subscribers

One of the best ways to attract new subscribers is by offering them free content. This could be a PDF guide, an e-book, or even a series of email lessons that will teach them about your products or services.

You can also use this strategy to increase customer loyalty by providing exclusive content that's only available to email subscribers. Just be sure to clearly state what they will be receiving and when in the email.

Keep in mind that content is king! If you're not providing valuable information or resources, your email subscribers won't stick around for long.

6. Promote Your Best Blog Posts in The Emails You Send Out

Blog posts are a great way to educate your email subscribers about your products or services. You can include a brief summary of the post and then provide a link for readers to learn more.

You can also use this strategy to drive traffic to your website by promoting your best blog posts in the emails you send out. Be sure to track how many clicks each link receives so you can determine which posts are the most popular.
Have a Contest or Giveaway

7. Have a Contest or Giveaway to Increase Customer Interest

If you're looking to increase your email subscriber list, running a contest or giveaway is one of the best ways to go about it. Be sure that whatever prize(s) you give away align with the products that you sell, and are likewise relevant for your targeted audience.

You can also offer additional incentives like discounts, free products, etc.. make the rules of the contest clear and easy to understand, and provide an even easier way for people to enter.

When it comes to contests and giveaways, think outside the box! There are many different ways that you can get creative and increase interest in your business.

8. Create a Customer Referral Program

Encouraging customer referrals is one of the best ways to earn new business, and it's surprisingly simple. All you need to do is create a referral program that offers incentives for people who refer your business to their friends and family members.

Depending on how much money you're willing to spend, these incentives could include discounts, free products/services, etc. Just be sure to clearly outline the rules so customers know what they can and cannot do when it comes to referrals.

An example of a discount you can include would be to offer “X” percentage off of your customer’s next series of purchases, with the value of “X” being dependent on the number of referrals that have been successfully fulfilled by the customer. You can include different tiers of discounts, providing further incentives to your customers and leads.

It's usually best to keep this as simple and streamlined as possible and don't make it too complex.
Focus on Cart Abandoners

9. Focus on Cart Abandoners

One of the easiest email marketing strategies to implement is by focusing on cart abandoners. This simply means sending an email after someone adds items to their shopping cart but doesn't complete the purchase.

The purpose of this email would be to convince these website visitors to revisit your website and make the purchase, so you'll want to be persuasive with whatever you include. This could be a discount for the items they left in their cart, free shipping, or even an offer to save the items for later.

Customers who take that big step of making their first purchase with you have a high likelihood of converting into return customers.

10. Include a Call-To-Action in Every Email You Send

One of the most important email marketing tips is to always include a call-to-action (CTA) in your emails. This could be something as simple as asking people to visit your website, sign up for a free trial, or make a purchase.

An email automation tool can help track which subscribers click on your CTAs and trigger additional automation.

When it comes to CTAs, less is more! You don't want to overwhelm email subscribers with too many requests.

For instance, if you want them to sign up for a free trial of your software platform, just include one CTA asking them to do so at the end of an email after they've read through some helpful blog posts and information about your company.

Grow Your Business Faster with Pulse!

Pulse is a powerful CRM and marketing automation software that brings consistency and real-time reporting to businesses, which helps companies grow smarter and faster.

Get started with Pulse for just $49 a month and enjoy our 14-day money-back guarantee!


You can generate more revenue for your small business by following some of these simple email marketing ideas. Test out a few different strategies to see what works best for your specific audience.

If you'd like more information on email marketing or would like help setting up a campaign, please don't hesitate to contact us. We would be happy to help!