As leads come in through your social media channels or your website, the CRM will automatically assign the lead source for future reporting. Then as they progress through the different stages, you'll know where they are in the process at all times.
The CRM will also provide data on how your marketing efforts have been performing and help you determine what is working and not working for future campaigns.
When you have insights like this, it will allow you to put more money into the efforts that are performing well and less into ones that aren't.
The CRM will also help you track your franchise sales pipeline, providing
real-time reporting of how many leads have been assigned at each stage in their journey to becoming a new franchise buyer.
Here are few reports we would recommend having in your CRM platform:
- Total Number of Leads Per Month
- Total Number of Leads per Marketing Channel
- Cost per Lead per Marketing Channel
- Lead to Franchise Buyer Conversion Rates per Marketing Channel
- Cost to Acquire a New Franchise
- Closing Rates by Sales Rep
- Overall Averages
This information is essential to be able to make decisions about your marketing strategy to optimize future campaigns.