A website is the face of a business, and it should be designed in a way that represents the company well. It should also be easy to navigate so that users can find what they are looking for quickly. In addition, the design should be such that it encourages users to provide their contact information (e.g. email address, phone number) via a form on your website.
In this blog post, we will discuss seven ways to create the perfect website design for lead generation!
Keep Your Website Design Simple and Easy to Navigate
One of the most critical aspects of designing a website for lead generation is to keep the design simple and easy for users to navigate. Your users should be able to find what they are looking for quickly and easily. If your website is difficult to navigate, users will likely leave without providing their contact information.
You should also consider using accessibility testing to ensure that your website design is easy to navigate for users with disabilities.
Here are some common mistakes to avoid when designing a website:
- Clutter: Too much information on the website can be overwhelming for users. Stick to the essentials and remove any unnecessary elements.
- Complex Navigation: Users should be able to find what they are looking for quickly and easily. Avoid using complex navigation menus with too many options.
- Slow Loading Pages: Users will likely leave if pages take too long to load. Make sure your website is optimized for speed.
- Unattractive Design: First impressions matter! Make sure your website has a modern and professional design that represents your business well.
Use High-Quality Images and Videos to Capture Attention
Using high-quality images and videos is a great way to capture attention and keep users engaged on your website. People are more likely to remember information that they see, so including visuals is an effective way to communicate your message.
When selecting images, be sure to choose ones relevant to your business and target audience. Avoid using generic stock photos whenever possible. It’s also essential to optimize your images for the web so that they load quickly.
In addition to images, you can also use videos on your website. Videos are a great way to show off your products or services in action and give potential customers a better idea of what you have to offer. Just like with images, be sure to select videos that are relevant and optimize them for the web.
Use Multi-Step Forms to Increase Lead Conversion Rates
You often want to collect as much info as possible from your new leads, however, asking too many questions on your forms can reduce your lead conversion rates. You can utilize multi-step forms to solve this problem.
With multi-step forms, you can get the bare minimum information on the first step of the form (e.g. First Name, Email) and then ask for more information on the second step.
By doing this, your lead will still be added to your CRM once they submit the first step and can be added to an email nurture campaign. However, if they complete the second step, then you have a more qualified lead and can prioritize your follow-up with them.
When you use Pulse for your CRM and marketing automation software, we simplify this process, and you can easily create multi-step forms that you can embed on your website.
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Create Valuable Content That Aligns with the Needs of Your Audience
You should add a blog or resources section to your website and create valuable content that aligns with the needs of your audience. This will help you attract new visitors to your website.
Your blog posts should be well-written, informative, and relevant to your target audience. You can also include calls-to-action (CTAs) throughout your blog posts to encourage readers to sign up for your email list or download a piece of content.
Some ideas for types of content you can create include:
- Blog Posts: Write helpful articles that educate your readers on topics related to your business and are optimized for the search engines.
- Infographics: Create visual graphics that explain complex concepts in an easy-to-understand way.
- Guides: Write in-depth guides that cover everything your readers need to know about a particular topic.
- Resource List: Create a list of helpful resources (e.g. tools, websites, etc.) that your readers can use.
Pro Tip: How to Do Email Outreach and Build Backlinks to Your Website
Incentivize Visitors with Freebies to Generate Leads
Once your website is created, you can create lead magnets to increase your lead conversion rates. A lead magnet is an incentive that you offer visitors in exchange for their contact information.
Some examples of popular lead magnets include:
- E-books: Write a helpful e-book on a topic related to your business and offer it as a free download.
- Templates: Create templates (e.g. checklists, worksheets, etc.) that your readers can use to make their lives easier.
- Quizzes: Develop quizzes that help people learn more about themselves or their businesses.
- Courses: Offer a mini course that teaches people how to do something related to your business.
- Assessments: Create assessments (e.g. personality tests, skill tests, etc.) that give users valuable insights about themselves.
You can add CTAs throughout your blog posts and other website pages to promote your lead magnets and increase conversions. When someone clicks on the CTA, they should be taken to a landing page where they can enter their contact information to get access to the freebie.
When you use Pulse, you can set up unique forms for your lead magnets. Then once a lead opts in for your lead magnet, you can have it automatically delivered to them and also add them to an email nurture campaign, making this process completely automated.
Use a Contrasting Color for Your CTAs
You should use a contrasting color for your CTAs to stand out on your website and be easily visible to visitors. This will help increase the click-through rate (CTR) on your CTAs and generate more leads.
You can experiment with different color combinations to see what works best for your business and website design.
In addition to using a contrasting color, you should also ensure that your CTA text is clear and concise. It should tell visitors what they will get by clicking on the CTA (e.g. “Download our free e-book”).
Use Testimonials From Satisfied Customers to Build Trust
Collecting testimonials from satisfied customers and showcasing them prominently on your website is essential. This helps build trust with potential leads and makes them more likely to do business with you.
If you have a lot of positive reviews, you can create a separate page on your website that is dedicated to showcasing them. This is a great way to build social proof and increase confidence in your brand.
Pulse makes it easy for you to collect testimonials from your customers via an online form that you can embed on your website.
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Conclusion
By following these tips, you can create the perfect website design for lead generation.
If you need help nurturing your leads, Pulse has a full suite of CRM and marketing automation tools to help you close more deals. Sign up for a free trial of Pulse today and start taking advantage of these tools to help grow your business!
